Joseph A. Bank, a men's clothing store, has recently started advertising weekly sales such as "three suits for the price of one," or "get 30% off your first item, 50% off the second, and 70% off the third." This type of advertising might result in consumers thinking the quality is not very good in order to offer such deep discounts. This advertising and promotion serves as a(n) _____ to consumers regarding the quality of the product sold in the store.
A) signal
B) cue
C) determinant attribute
D) underlying attribute
E) promotional influence

Question

Quizplus · Accepted Answer

The advertising of weekly sales serves as a signal to consumers regarding the quality of the product sold in the store. The deep discounts might lead consumers to believe that the quality is not very good, and the store is trying to get rid of inventory. A signal is a marketing communications tool that provides information to consumers about the quality or other attributes of a product or service.

Joseph A Bank, a Men's Clothing Store, Has Recently Started Advertising