A consumer was deciding among three vacation options and ended up choosing the one that actually performed the worst on the most important attribute, price. Which type of decision rule was the consumer using that allowed this alternative to be selected?
A) conjunctive rule
B) lexicographic rule
C) exception rule
D) compensatory rule
E) compliance rule

Question

Quizplus · Accepted Answer

The compensatory rule allows a consumer to evaluate each option by considering all attributes and trade-offs, meaning a poor performance on one important attribute like price can be compensated by better performance on other attributes.

A Consumer Was Deciding Among Three Vacation Options and Ended