Which of the following statements regarding consumers' use of decision rules is FALSE?
A) Noncompensatory rules are not used in high-involvement situations.
B) Consumers can combine decision rules in order to arrive at a final solution.
C) Studies have revealed that the lexicographic rule is very common.
D) Consumers actually use the rules quite frequently.
E) Consumers usually make comparisons mentally, without the strict use of a mathematical formula.

Question

Quizplus · Accepted Answer

This statement is false. Research has shown that noncompensatory decision rules can be used in both high-involvement and low-involvement situations.

Which of the Following Statements Regarding Consumers' Use of Decision