_____ can be thought of as the overall goodness or badness of a service provided.
A) Confirmation
B) Disconfirmation
C) Service variability
D) Service quality
E) Servicscapes

Question

Quizplus · Accepted Answer

Service quality refers to the overall goodness or badness of a service provided. It is the extent to which a service meets or exceeds customer expectations. Confirmation and disconfirmation refer to the comparison between the expectations and the perceived performance of a service. Service variability refers to the consistency of a service delivery. Servicscapes refer to the physical environment in which a service is delivered.

_____ Can Be Thought of as the Overall Goodness or Badness