_____ refers to lingering doubts about a decision that has already been made.
A) Purchase regret
B) Cognitive dissonance
C) Disconfirmation
D) Dissatisfaction
E) Cognitive unease

Question

Quizplus · Accepted Answer

Cognitive dissonance refers to experiencing emotional discomfort and doubt after making a decision. It occurs when there is a conflict between beliefs or attitudes and actions taken. This can lead to second-guessing or regret about a decision. Options A, C, D, and E do not specifically refer to doubts or discomfort after a decision has been made.

_____ Refers to Lingering Doubts About a Decision That Has