A consumer went to a store and the price that rang up when she was checking out was higher than the price that was advertised on the shelf. This is the third time that this happened to this consumer in this store. According to attribution theory, which element will cause her to likely expect this to happen again?
A) locus
B) repetition
C) control
D) experience
E) stability

Question

Quizplus · Accepted Answer

Stability refers to the consumer's perception of whether the cause of the price discrepancy is likely to be consistent over time. Since this has happened multiple times, she may perceive it as a stable issue, leading her to expect it to happen again.

A Consumer Went to a Store and the Price That