In which of the following conditions is a consumer more likely to experience cognitive dissonance?
A) The consumer is not aware that there are many attractive alternatives that may offer comparable value relative to the product/brand purchased.
B) The decision is difficult to reverse
C) The decision is not important.
D) The consumer has high self-confidence
E) all of these choices

Question

Quizplus · Accepted Answer

Cognitive dissonance occurs when there is a psychological conflict between a consumer's beliefs and their actions or decisions. When a decision is difficult to reverse, the consumer may experience more cognitive dissonance because they invested a lot of time and effort into the decision and may feel uncertain if they made the right choice. The other options do not necessarily increase the likelihood of cognitive dissonance.

In Which of the Following Conditions Is a Consumer More