Satisfaction measures that assess a consumer's satisfaction with various components of a product, service, or experience are called _____.
A) attribute specific measures
B) disconfirmation measures
C) confirmation measures
D) subordinate measures
E) direct, global measures

Question

Quizplus · Accepted Answer

Attribute specific measures assess satisfaction with various components of a product, service, or experience. Disconfirmation measures compare expectations with actual experiences, confirmation measures assess overall satisfaction with the product or service, subordinate measures assess specific aspects of a component, and direct global measures assess overall satisfaction without breaking it down into specific components.

Satisfaction Measures That Assess a Consumer's Satisfaction with Various Components