Using the question, "How do you rate your overall satisfaction with the food at this restaurant?" is an example of which type of satisfaction measure?
A) attribute specific measure
B) disconfirmation measure
C) confirmation measure
D) superordinate measure
E) direct, global measure

Question

Quizplus · Accepted Answer

This question is a direct, global measure of overall satisfaction with the food, asking for a rating of satisfaction as a whole. It does not measure satisfaction with specific attributes or compare expectations to actual experience (disconfirmation/confirmation measure). It also does not address a higher-level measure of satisfaction (superordinate measure).

Using the Question, "How Do You Rate Your Overall Satisfaction