Switching costs can be divided into three categories: procedural, financial, and relational.
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Q24: A consumers' sense of attachment, dedication, and
Q26: Equity judgments, in particular perceptions of unfair
Q27: Internet only retailers have successfully built up
Q28: Economic switching costs consist of the total
Q28: Competitive intensity refers to the resources allocated
Q30: Switching costs are the costs associated with
Q33: Customer share represents a behavioral component that
Q33: Under conditions of high competitive intensity and
Q34: The amount of competition and the competitive
Q60: A loyalty card/program is a device that
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