The amount of competition and the competitive intensity are factors that play a role in determining who switches.

Question

Quizplus · Accepted Answer

Competition and competitive intensity can influence a person's decision to switch, as they may be seeking better options or value that can be found in a more competitive market. Higher levels of competition could also result in better pricing or incentives for switching, which may sway a customer's decision.

The Amount of Competition and the Competitive Intensity Are Factors