All of the following are implications of negative word-of-mouth EXCEPT _____.
A) can hurt sales
B) can damage the image of the firm
C) can have effects that spill over to an entire industry
D) can increase switching costs
E) all of these choices are implications of negative word-of-mouth

Question

Quizplus · Accepted Answer

Negative word-of-mouth can increase customer's switching costs as they may be hesitant to try a new brand/product due to the negative experiences shared by others. However, all the other options are implications of negative word-of-mouth.

All of the Following Are Implications of Negative Word-Of-Mouth EXCEPT