Which of the following refers to the times when a consumer chooses a competing choice, rather than the previously purchased choice, on the next purchase occasion?
A) disconfirmation
B) switching
C) complaining
D) disloyalty
E) dissatisfaction

Question

Quizplus · Accepted Answer

Switching refers to when a consumer chooses a competing choice instead of the previously purchased choice on the next purchase occasion. Disconfirmation refers to the discrepancy between expectations and actual product or service performance, complaining is when a consumer expresses dissatisfaction with a product or service, disloyalty refers to a general lack of commitment to a brand or company, and dissatisfaction refers to a general feeling of unhappiness or disappointment.

Which of the Following Refers to the Times When a Consumer