In which situation could a business be most vulnerable to consumers switching?
A) high competitive intensity and low switching costs
B) high competitive intensity and high switching costs
C) low competitive intensity and high switching costs
D) satisfied customers and low switching costs
E) dissatisfied customers and high switching costs

Question

Quizplus · Accepted Answer

When there is high competitive intensity and low switching costs, consumers have many similar options to choose from and it's easy for them to switch between businesses. This makes businesses vulnerable to losing customers to their competitors.

In Which Situation Could a Business Be Most Vulnerable to Consumers