Which of the following represents the degree of connectedness between a consumer and a retailer?
A) relationship quality
B) relationship longevity
C) relationship loyalty
D) relationship empathy
E) relationship inertia

Question

Quizplus · Accepted Answer

The degree of connectedness between a consumer and a retailer is best represented by relationship quality, which refers to the level of satisfaction and trust that the consumer has in the retailer. This can be measured by factors such as communication, reliability, responsiveness, and empathy, all of which contribute to a consumer's overall perception of the relationship with the retailer. Relationship longevity and loyalty may also be indicators of connectedness, but they are more focused on the duration or extent of the relationship, rather than its quality. Relationship empathy and inertia are not directly related to connectedness, as empathy refers to the ability to understand and share the feelings of another person, and inertia refers to the tendency to stick with a familiar brand or retailer, regardless of the quality of the relationship.

Which of the Following Represents the Degree of Connectedness Between