The characteristic of relationship quality in which the consumer and firm understand each other and "speak the same language" is _____.
A) trust
B) competence
C) individualization
D) communication
E) customer oriented

Question

Quizplus · Accepted Answer

Effective communication is a key characteristic of relationship quality as it ensures that the consumer and the firm understand each other and can effectively communicate their needs and expectations. Without communication, a relationship cannot be sustained, and misunderstandings are likely to arise. Thus, a good relationship is characterized by open and transparent communication between the two parties.

The Characteristic of Relationship Quality in Which the Consumer and Firm