Advertising that contains or omits information that is important in influencing a consumer's buying behavior and is likely to mislead consumers who are acting "reasonably" is called _____.

Question

Quizplus · Accepted Answer

Deceptive advertising contains or omits information that is important in influencing a consumer's buying behavior and is likely to mislead consumers who are acting "reasonably". Puffery is exaggerated claims that are not meant to be taken literally. Unfair advertising refers to advertisements that are unfairly targeting competition. Unsubstantiated advertising lacks proper evidence or support for the claims made in the advertisement. Illegitimate advertising refers to advertising products or services that are unethical or illegal.

Advertising That Contains or Omits Information That Is Important in Influencing