Cause-related marketing activities involve a company strategically engaging in socially responsible activities in order to increase the value of the firm, such as a company donating to a cause every time a consumer purchases its product. These types of activities are referred to as _____.

Question

Quizplus · Accepted Answer

Cause-related marketing activities are a part of a company's strategic initiatives to increase the value of the firm. Ethical duties and altruistic duties are broader concepts that include the overall responsibility of a company towards society and the environment. Partnership initiatives may involve cause-related marketing but are not specific to it. Social duties are similar to ethical and altruistic duties in encompassing a wider range of social responsibilities of a company.

Cause-Related Marketing Activities Involve a Company Strategically Engaging in Socially