Kerwin works in ticket sales for the local team. Recently, the local team has had difficulty selling its luxury suites, because of a bad economy. However, Kerwin and the team make more money selling luxury suites than individual tickets. In an attempt to sell more tickets, the team runs an ad reading, "Affordable fun for all! Come down to the stadium and see the individual seating options you can purchase to entertain your family at a low cost!" Although the advertisement only highlights the individual seating options and not luxury suites, when people arrive at the stadium after reading the advertisement, Kerwin and the team refuse to show them the individual seating options. Rather, potential customers are only shown the luxury suites. This is an example of:

Question

Quizplus · Accepted Answer

This is an example of bait advertising because the advertisement offers a low-cost option for individual seating, but when the potential customers arrive, they are only shown the more expensive luxury suites. The advertisement baits customers with a low-cost option and then switches to a higher priced option.

Kerwin Works in Ticket Sales for the Local Team