Kaya is a professional athlete who makes a significant amount of income from product endorsements. As a professional athlete, Kaya eats a healthy diet. However, a candy bar company approaches her with a lucrative offer to endorse its product. The candy bar company is working to position its sugary chocolate bar as a healthy snack for kids. Kaya personally has never eaten the candy bar, but the price is right, so she enters into the endorsement. In the advertisement, Kaya says, "I eat these sugary chocolate bars daily, because they alone help me maintain my athletic physique!" Kaya:

Question

Quizplus · Accepted Answer

Kaya has violated FTC advertising regulations because the claim is not her honest experience and she is not a bona fide user. The FTC requires that endorsers have actual experience using the product and that their endorsements be truthful and not misleading. Kaya's statement is not her honest experience and she has never eaten the candy bar, thus making her not a bona fide user.

Kaya Is a Professional Athlete Who Makes a Significant Amount