Psychographic segmentation divides consumers into categories such as age, income, race, family size, and socio-economic status.
Correct Answer:
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Q24: Surveys:
A) Are cost effective
B) Provide detailed descriptions
Q25: Focus groups are a form of:
A) Survey
B)
Q26: Policies necessary to preserve tourism resources should
Q27: Market segmentation can help businesses and destinations
Q28: Segmentation assumes that common characteristics will translate
Q30: Sustainable consumption was neglected in the Sustainable
Q31: Both the traditional sustainable and steady state
Q32: Sustainable consumption has been used to determine
Q33: One reasons for a lack of willingness
Q34: Demographic variables are very accurate at predicting
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