One reasons for a lack of willingness to pay for sustainability by tourists is that companies generate the greatest impacts and should assume additional costs.

Question

Quizplus · Accepted Answer

This is a commonly held belief that companies should bear the brunt of the costs associated with sustainability measures, rather than passing them on to consumers. However, it is important to recognize that tourists also have a role to play in supporting sustainable practices by being willing to pay for them.

One Reasons for a Lack of Willingness to Pay for Sustainability