A brand should invoke an image of the attributes and the benefits that visitation could fulfill.
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Q26: The tourism product of a destination is
Q27: The tools used in business marketing and
Q28: The marketing mix is a combination of
Q29: Marketing does not need to address the
Q30: In a destination, all products appeal to
Q32: Managing a brand is synonymous with managing
Q33: In tourism, the distribution channel only includes
Q34: Any form of transportation that uses petroleum
Q35: Destinations can control greenhouse gases by reducing
Q36: Pricing strategies are an effective way to
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