Ray's boss and mentor showed him in great detail how to write a marketing plan.In expectancy theory terminology, the boss increased Ray's expectancy.

Question

Quizplus · Accepted Answer

By showing Ray how to write a marketing plan in detail, the boss effectively increased Ray's expectancy by enhancing his belief that his effort (learning to write a marketing plan) would lead to successful performance.

Ray's Boss and Mentor Showed Him in Great Detail How