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Sociologist George Ritzer Has Applied Weber's Theories to an Examination

Question 83

Multiple Choice

Sociologist George Ritzer has applied Weber's theories to an examination of fast-food restaurants such as McDonald's. In the process of "McDonaldization," he identified four dimensions of formal rationality. Which of the following was not a dimension identified?


A) efficiency
B) predictability
C) control through human technologies
D) emphasis on quantity rather than quality

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