Mohan Sawhney has proposed the concept of ________ to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.

Question

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Mohan Sawhney proposed the concept of metamarket to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries. Vertical integration refers to the ownership of different stages of the production and distribution process by a single firm, while horizontal integration refers to the acquisition of competing firms in the same industry. Betamarket and synchronized marketing are not recognized marketing concepts.

Mohan Sawhney Has Proposed the Concept of ________ to Describe