When a marketer makes decisions involving channels, assortments, locations, and transportation, the marketer is making what are called place decisions.

Name: When a marketer makes decisions involving channels, assortments, locations, and transportation, the marketer is making what are called place decisions.
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Place decisions refer to the decisions made by a marketer regarding the distribution channels, location, transportation, and assortments of products or services.

When a Marketer Makes Decisions Involving Channels, Assortments, Locations, and Transportation