The selling relationship concept holds that consumers will prefer products that are ethical,environmentally responsible,legal,and social in the context of marketing activities and programs.

Question

Quizplus · Accepted Answer

The selling relationship concept focuses on building long-term relationships with customers rather than just selling products, while the statement describes the societal marketing concept, which emphasizes ethical, legal, and social considerations.

The Selling Relationship Concept Holds That Consumers Will Prefer Products