Because of surprises and disappointments that can occur as marketing plans are implemented,the company will need feedback and control to improve itself.

Question

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Without feedback and control, a company may not be able to identify and address areas of improvement in their marketing plans. Surprises and disappointments in the implementation process can serve as valuable learning experiences if the company has the necessary mechanisms in place to measure and adjust their marketing strategies accordingly.

Because of Surprises and Disappointments That Can Occur as Marketing