________ allows the company to discover who its customers are,how they behave,and what they need or want.It also enables the company to respond appropriately,coherently,and quickly to different customer opportunities.
A) Network management
B) Strategic management
C) Marketing management
D) Customer relationship management
E) Total quality management

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) focuses on managing interactions with customers and analyzing data about those interactions, in order to improve business relationships with customers, specifically focusing on customer retention and driving sales growth. This enables a company to discover who its customers are, how they behave, and what they need or want, and respond appropriately and quickly to different opportunities.

________ Allows the Company to Discover Who Its Customers Are,how