James Franks has been put in charge of gathering marketing intelligence,disseminating it within his organization,and eventually directing action on the information.Mr.Franks' task is best described as part of the ________.
A) market-sensing process
B) new-offering realization process
C) customer acquisition process
D) customer relationship management process
E) fulfillment management process

Question

Quizplus · Accepted Answer

Gathering marketing intelligence, disseminating it, and directing action on the information is a part of the market-sensing process, which involves the systematic collection and analysis of information on external marketing opportunities and threats.

James Franks Has Been Put in Charge of Gathering Marketing