Juan Garcia is seen as a ________ planner because he plans the daily promotional releases about his company's products and services.
A) strategic
B) selective
C) tactical
D) niche
E) organizational

Question

Quizplus · Accepted Answer

Juan Garcia's role involves planning for the short-term, day-to-day promotional releases of the company's products and services. This is a tactical planning function, which is focused on implementing and executing specific actions to achieve immediate goals, rather than overall long-term strategy (strategic planning) or targeting specific market segments (selective planning) or specialist areas (niche planning). The term "organizational planning" is too vague to definitively apply in this scenario.

Juan Garcia Is Seen as a ________ Planner Because He