During Jill's market research study,many customers indicated that traditional oven mitts made it very difficult to hold cooking utensils,pots,and baking dishes,resulting in frequent spills and burns.Jill brought her findings to the research department,and her company leveraged its engineering and design competencies to develop a new hand-held hot-pad that allows for significantly greater dexterity in handling hot cooking implements,while protecting the cook from burns.This is an example of the ________ element of the holistic marketing framework.
A) value exploration
B) value creation
C) value delivery
D) value networking
E) value focus

Question

Quizplus · Accepted Answer

The development of a new hand-held hot-pad that addresses the needs and preferences of customers is an example of value creation, which is one of the four key elements of the holistic marketing framework. Value creation involves using insights from customer research, innovation, and design to create products and services that provide superior value to customers.

During Jill's Market Research Study,many Customers Indicated That Traditional Oven