Intel's breakthrough "Intel Inside" marketing campaign built awareness of the brand in an attempt to improve perceptions of ________ and differentiate its chips from those of other competing manufacturers.This strategy allowed Intel to charge PC manufacturers a premium for its chips.
A) customer value
B) corporate planning
C) competitive pricing
D) business partner management
E) resource efficiency

Question

Quizplus · Accepted Answer

The "Intel Inside" campaign was designed to enhance customer value by building brand awareness and differentiating Intel's chips, allowing the company to charge a premium.

Intel's Breakthrough "Intel Inside" Marketing Campaign Built Awareness of the Brand