As Kodak addresses the digital revolution taking over the photographic industry,it wants customers to see it as a leader in digital photography and is moving away from its connection to print-only photography.This would be an example of which of the following value creation steps
A) redefining the big idea
B) reshaping the business scope
C) repositioning the company's brand identity
D) redoing its corporate logo
E) researching its competitors

Question

Quizplus · Accepted Answer

Repositioning the company's brand identity involves changing the perception of the company in customers' minds. By moving away from its print-only photography image and positioning itself as a leader in digital photography, Kodak is repositioning its brand identity. Redefining the big idea involves changing the core concept behind the business, reshaping the business scope involves changing the range of products or services the company offers, redoing its corporate logo involves changing the visual representation of the brand, and researching competitors involves gathering information about other companies in the same industry.

As Kodak Addresses the Digital Revolution Taking Over the Photographic