Question 1

Which of Michael Porter's generic strategies would be most appropriate for an organization that concentrates on achieving superior performance in an important customer benefit area valued by a large part of the market

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Question 2

When H&R Block and Hyatt Legal Services combined their efforts (two service businesses),they also joined marketing forces to create a strong alliance.Which of the alliance forms cited in the text most closely matches the H&R Block and Hyatt Legal Services alliance Explain.

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Question 3

Michael Porter draws a firm distinction between operational effectiveness and a strategy.Briefly describe this distinction and identify when a company can claim that it has a strategy.

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Question 4

When Yahoo! began to flounder in the 2001,CEO Terry Semel imposed a more conservative,buttoned-down atmosphere on the freewheeling Internet start-up.At the new Yahoo!,spontaneity is out and order is in.What term is most closely applied to this organizational change phenomenon Be sure to explain what the term means with respect to this example.

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Question 5

What questions would typically be asked during a market opportunity analysis (MOA)

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Question 6

Describe what happens in scenario analysis and explain why firms such as Royal Dutch/Shell Group use the technique.

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Question 7

Explain what happens in a SWOT analysis during the strategic planning process.

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Question 8

Characterize a marketing plan.

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Question 9

Good marketing is the art of finding,developing,and profiting from marketing opportunities.What are the three primary methods for uncovering possible product or service improvements.

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Question 10

For an MBO system to work,the business unit attempting to implement the process must meet four criteria.What are those criteria

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Quiz 2: Developing Marketing Strategies and Plans