"Green marketing myopia" is a term used to describe the tendency to ________.
A) completely ignore environmental issues
B) regard environmental issues as too abstract to provide customer value
C) balance environmental concerns with other forms of customer value
D) overly focus on a product's greenness
E) none of the above

Question

Quizplus · Accepted Answer

Green marketing myopia is the tendency to overly focus on a product's greenness and ignore other important factors such as quality, price, and convenience. This narrow focus on environmental issues can lead to a failure to create customer value and satisfaction.

"Green Marketing Myopia" Is a Term Used to Describe the Tendency