Question 1

Marketers need to be aware of threats and opportunities associated with four trends in the natural environment,including all of the following EXCEPT ________.

Accepted Answer

The statement mentions four trends in the natural environment, including the shortage of raw materials, increased cost of energy, increased pollution levels, and changing role of governments. Option C refers to corporate support for "green causes," which is not a trend in the natural environment. Therefore, it is the correct answer.

Question 2

________ is the recognition for the importance of environmental issues facing the firm and the integration of those issues into the firm's strategic plans.

Accepted Answer

Corporate environmentalism is the recognition for the importance of environmental issues facing the firm and the integration of those issues into the firm's strategic plans. Nonrenewable resource refers to resources that cannot be replenished quickly enough, such as fossil fuels. Multicultural awareness and bipartisanism do not relate to environmental issues. Secondary belief is not a relevant term in this context.

Question 3

The ________ environment consists of laws,government agencies,and pressure groups that influence and limit various organizations and individuals.

Accepted Answer

The political-legal environment consists of laws, government agencies, and pressure groups that influence and limit various organizations and individuals. The other options (natural, technological, social-cultural, and economic) are not related to laws, government agencies, and pressure groups.

Question 4

An important force affecting business is the ________-a movement of citizens and government organized to strengthen the rights and powers of buyers in relation to sellers.

Accepted Answer

The consumerist movement is focused on protecting the rights of buyers and ensuring that they have the power to make informed decisions about their purchases. This movement seeks to balance the power dynamic between buyers and sellers, and can have a significant impact on the way that businesses operate and make decisions. The other choices (lobbyist movement, environmental movement, self-rights movement, and ethical reform movement) do not specifically relate to the rights and powers of buyers in relation to sellers.

Question 5

Which of the following would be the best illustration of a secondary belief or value

Accepted Answer

Belief in getting married early is a specific belief within the broader belief in getting married. It is therefore a secondary belief or value.

Question 6

The largest consumer environmental segment is the True Blue Greens,who are characterized by ________.

Accepted Answer

The True Blue Greens are characterized by a strong knowledge of environmental issues and a higher likelihood to engage in environmentally conscious behavior.

Question 7

Marketers are particularly interested in the consumption of ________,as developing brand loyalty in this age group is likely to lead to the highest consumer lifetime value.

Accepted Answer

Teens are the age group that marketers are particularly interested in as developing brand loyalty in this group is likely to lead to the highest consumer lifetime value. Teenagers have more purchasing power than younger children and are also more likely to stick with brands they have grown accustomed to as they age into adults.

Question 8

"Green marketing myopia" is a term used to describe the tendency to ________.

Accepted Answer

Green marketing myopia is the tendency to overly focus on a product's greenness and ignore other important factors such as quality, price, and convenience. This narrow focus on environmental issues can lead to a failure to create customer value and satisfaction.

Question 9

Each society contains ________,groups with shared values emerging from their special life experiences or circumstances.

Accepted Answer

Subcultures are groups within a society that share values and behavior patterns based on their unique experiences or circumstances. Demographic segments refer more broadly to population groups based on characteristics like age, gender, income, etc. Cliques are tight-knit social groups, while consumer bundles and behavioral niches do not accurately describe societal subgroups based on shared values.

Question 10

People vary in their attitudes toward their society.________ usually live more frugally,drive smaller cars,and wear simpler clothing.

Accepted Answer

The answer of People vary in their attitudes toward their...

Question 11

With respect to the shortage of raw materials,air and water are classified as ________ resources.However,as we know,problems are beginning to plague both our air and water quality.

Accepted Answer

Air and water are traditionally considered infinite resources because they are abundant and naturally replenished. However, their quality can be compromised by pollution and other environmental issues.

Question 12

From a branding perspective,"green marketing" programs have not been entirely successful.________ must be overcome for "green marketing" programs to be more successful.

Accepted Answer

The main challenge for "green marketing" programs is the perception of inferior quality and lack of credibility. Consumers often associate environmentally friendly products with lesser quality and doubt the authenticity of the green claims. This skepticism hinders the success of green marketing efforts, and companies need to address this issue by increasing transparency and providing credible evidence to support their claims.

Question 13

People vary in their attitudes toward society and react accordingly.________ are a major market for movies,music,surfing,and camping.

Accepted Answer

Escapers are individuals who want to escape from the pressures and demands of society. They seek entertainment, relaxation, and adventure, making them a major market for movies, music, surfing, and camping.

Question 14

All of the following have been cited by the text as being among Americans' core values EXCEPT ________.

Accepted Answer

The text mentions belief in work, marriage, charity, and honesty as core values but does not mention sexual permissiveness as a value.

Question 15

Which of the following would be the best illustration of a subculture

Accepted Answer

Teenagers represent a subculture as they share distinct values, behaviors, and beliefs that are different from the dominant culture of adults. The other options show group affiliations but do not necessarily represent a subculture.

Question 16

Firms making products that require ________face substantial cost increases as these become increasingly scarce.

Accepted Answer

Firms making products that require finite nonrenewable resources will face substantial cost increases as these resources become increasingly scarce. Finite nonrenewable resources are those that can be depleted and cannot be replenished in a relatively short period of time. Examples include fossil fuels and minerals.

Question 17

The marketer should monitor the following trends in technology,EXCEPT ________,if progress is to be made in business.

Accepted Answer

While keeping track of technological trends, it is important for a marketer to explore the opportunities for innovation, keep up with the pace of change, keep an eye on research and development (R&D) investments made by the competitors, and also look out for any regulatory changes. However, difficulties in sharing information are not necessarily a technological trend, and do not fall under the scope of monitoring technology trends to make progress in business.

Question 18

Although core values are fairly persistent,cultural swings do take place.________ caused such a swing in the 1960s.

Accepted Answer

The Beatles caused a cultural swing in the 1960s with their influence on music and fashion, as well as their messages promoting peace and love.

Question 19

The purpose of ________ legislation is to protect companies from unfair competition,to protect consumers from unfair business practices,and to protect the interests of society from unbridled business behavior.

Accepted Answer

Business legislation is designed to regulate business practices to ensure fair competition, protect consumers, and safeguard societal interests from unethical business behavior.

Question 20

Today,corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers' ________.

Accepted Answer

The answer of Today,corporations need to make sure that they...

Quiz 3: Gathering Information and Scanning the Environment