Identifying good leads and converting them to sales requires the whole marketing and sales organization to work in a coordinated,multichannel approach in the role of ________ to prospective customers .
A) product specification
B) price de-escalation
C) systems selling
D) trusted advisor
E) strategic alliance

Question

Quizplus · Accepted Answer

Becoming a trusted advisor to prospective customers means establishing a relationship of trust and providing them with the necessary information and support to make informed buying decisions. This requires a coordinated multichannel approach from the marketing and sales team to effectively identify and nurture good leads. Product specification, price de-escalation, systems selling, and strategic alliances are important components of the overall approach, but the key to converting leads to sales is building trust and establishing a relationship with the customer.

Identifying Good Leads and Converting Them to Sales Requires the Whole