Users perform all seven roles in the buying center because of their direct tie to the product and what it is supposed to do.

Name: Users perform all seven roles in the buying center because of their direct tie to the product and what it is supposed to do.
Brand: Quizplus
Rating: 4.9 (38 reviews)

Question

Quizplus · Accepted Answer

While users may provide input or feedback on the product, they do not typically perform all seven roles in the buying center. Other players such as influencers, gatekeepers, and decision makers are typically involved in the purchasing decision.

Users Perform All Seven Roles in the Buying Center Because