Personal needs motivate the behavior of individuals,but organizational needs legitimate the buying-decision process and its outcomes.

Question

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Personal needs may drive an individual's behavior, but when it comes to purchasing decisions in an organizational context, the needs of the organization take precedence and legitimize the final decision and its outcomes. Organizational needs include factors such as budget, goals, and priorities, and are often considered more important than the personal needs or preferences of individual stakeholders involved in the decision-making process.

Personal Needs Motivate the Behavior of Individuals,but Organizational Needs Legitimate