Procter & Gamble has many soap brands.One reason for this is that soap users tend to group together in terms of preferences such as bleaching action,softness,stain removal,et cetera.Which of the following preferences pattern would most likely apply to P&G's method of response to market needs
A) Homogeneous preferences
B) Diffused preferences
C) Clustered preferences
D) Psychological preferences
E) Cultural preferences

Question

Quizplus · Accepted Answer

Clustered preferences suggest that consumers have different preferences and tend to group together based on their preferences. P&G's many soap brands indicate that they have identified different preference clusters and developed specific soap products to cater to those preferences.

Procter & Gamble Has Many Soap Brands