A company can be said to have used ________ if the company distinguished among customers buying on the basis of price,service,and quality.
A) macrosegmentation
B) microsegmentation
C) strategic segmentation
D) global segmentation
E) short-term segmentation

Question

Quizplus · Accepted Answer

Microsegmentation involves distinguishing among customers on the basis of specific attributes or characteristics, such as price, service, and quality. Macrosegmentation, on the other hand, is broader and typically involves dividing the market into larger groups based on demographic, geographic, or behavioral factors. Strategic segmentation is a term that can apply to either micro or macrosegmentation, depending on the specific approach taken by the company. Global segmentation refers to dividing the market into segments based on geographic location, while short-term segmentation is not a commonly used term in segmentation strategies.

A Company Can Be Said to Have Used ________ If