The sale of turkeys in the United States is highest in mid- to late November,as people buy turkeys to serve at Thanksgiving.Grocery stores who specifically advertise turkeys at this time of year are segmenting on the basis of ________.
A) benefits
B) user status
C) psychographics
D) demographics
E) occasion

Question

Quizplus · Accepted Answer

Grocery stores are segmenting based on the occasion of Thanksgiving, which is a specific time of year when people typically purchase and consume turkey. Therefore, the correct choice is E - occasion.

The Sale of Turkeys in the United States Is Highest