Hilton Hotels customizes rooms and lobbies according to location.Northeastern hotels are sleeker and more cosmopolitan.Southwestern hotels are more rustic.This is an example of ________ segmentation.
A) demographic
B) behavioral
C) psychographic
D) geographic
E) user status

Question

Quizplus · Accepted Answer

This is an example of geographic segmentation, where Hilton Hotels is customizing its offerings based on the location of the hotel. Northeastern and Southwestern hotels are being differentiated based on their physical location.

Hilton Hotels Customizes Rooms and Lobbies According to Location