Which of the following statements accurately describes what demographers are calling the "boom-boom effect"
A) Consumers are demanding more "bang for their buck."
B) Baby boomers still rule the marketplace.
C) Generation X and its taste for violence will dominate the market in the future.
D) Products that appeal to 20-somethings also appeal to baby boomers.
E) Companies must have success quickly or go bust.

Question

Quizplus · Accepted Answer

The "boom-boom effect" refers to the fact that products that appeal to the younger generation (such as those in their 20s or 30s) also appeal to baby boomers, creating a larger market for such products.

Which of the Following Statements Accurately Describes What Demographers Are