The marketer ________ the segments; the marketer's task is to identify the segments and decide which one(s)to target.
A) plans
B) creates
C) does not create
D) rarely controls
E) controls

Name: The marketer ________ the segments; the marketer's task is to identify the segments and decide which one(s)to target. A) plans B) creates C) does not create D) rarely controls E) controls
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Question

Quizplus · Accepted Answer

Marketers do not create market segments; they identify existing segments based on consumer characteristics and behaviors.

The Marketer ________ the Segments; the Marketer's Task Is to Identify