Newlyweds in the United States buy more in the first six months than an established household does in five years.Newlyweds are an example of a(n)________ segment.
A) life stage
B) gender
C) behavior
D) user status
E) income

Question

Quizplus · Accepted Answer

The behavior mentioned in the statement, i.e., buying more in the first six months, is characteristic of the life stage of newlyweds. It is a period of transition and change in their lives, and they have a higher propensity to make purchases related to setting up their new household. Thus, "life stage" is the most appropriate segment to describe this behavior. The other options - gender, behavior, user status, and income - may not fully explain the buying behavior of newlyweds.

Newlyweds in the United States Buy More in the First