When Coca-Cola sold only one kind of Coke in a 6.5-ounce bottle,it was practicing what is called ________.
A) primary marketing
B) micromarketing
C) macromarketing
D) segmented marketing
E) mass marketing

Question

Quizplus · Accepted Answer

When Coca-Cola sold only one kind of Coke in a 6.5-ounce bottle, it was practicing mass marketing, where a company promotes its products or services to a wide and diverse audience with no specific segmentation or targeting.

When Coca-Cola Sold Only One Kind of Coke in a 6.5-Ounce