Marketing to Generation Y is a challenge because of their size and characteristics.Because they are often turned off by overt branding practices and a "hard sell," marketers have tried many different approaches to reach and persuade Gen Y.List and briefly discuss four of those methods for reaching this group.

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The Answer of Marketing to Generation Y is a challenge because of their size and characteristics.Because they are often turned off by overt branding practices and a "hard sell," marketers have tried many different approaches to reach and persuade Gen Y.List and briefly discuss four of those methods for reaching this group.

Marketing to Generation Y Is a Challenge Because of Their